Stories by Matt Kapko

Why C-Suite Executives Need to Shine on Social Media

Most CIOs -- and other C-suite executives have at least a LinkedIn profile, but social media requires much more these days. LinkedIn, Facebook, Twitter and others are no longer exclusively personal, but also reflective of your role in the larger organization.

Written by Matt Kapko18 March 14 19:09

Facebook Rolls Out Video Ads, Takes Aim at TV Networks

After months of testing, Facebook launched its premium video ad product yesterday. The opportunity for a massive windfall in new revenue helps explain why Facebook was so deliberate in testing the efficiency and reaction to the ads.

Written by Matt Kapko14 March 14 16:54

Social Media Getting More Spontaneous and Less Personal

Deliberate status updates are losing luster as quick, impromptu, short-lived activity on social media gathers momentum. If the first phase of social media was a massive effort to share our online identities, this current wave is all about fleeting encounters.

Written by Matt Kapko11 March 14 16:55

Facebook Backtracks Big-Time on Major Redesign Vision

You will notice bigger photos in your Facebook news feed over the coming weeks, but the layout and navigation of the site remain untouched. A massive redesign envisioned by top brass at the company was mostly scrubbed to indulge the lowest common denominator.

Written by Matt Kapko07 March 14 21:11

Oscars Showcase Power of Second-Screen Interactivity

Twitter dominated the social conversation on Oscars night, but it holds no exclusive claim to that role on live TV. The battle for second-screen companionship in real-time on social media has never been more competitive. But the big question: Can Twitter and Facebook translate second-screen supremacy into advertising dollars?

Written by Matt Kapko05 March 14 14:29

Trying to Make Sense of Facebook's Massive Bet on WhatsApp

Facebook is concerned about losing mind share and apparently not concerned about owning complementary properties that may not ever be fully integrated or generate revenue for the foreseeable future. So why is this a good deal for Facebook?

Written by Matt Kapko21 Feb. 14 21:03

Facebook's Auto Play Video Ads 'Imminent'

The social network's march to a mobile-first mindset and delivery mechanism has been persistent and widely recognized, but Facebook is rising to the video occasion with a more deliberate rollout.

Written by Matt Kapko20 Feb. 14 19:10

Twitter suffering from growing pains

Twitter faces growing pressure to attract new users and dramatically increase engagement on the platform. Can it ever rival the numbers and growth of Facebook?

Written by Matt Kapko19 Feb. 14 10:30

Smaller Businesses See Big Returns From Social Media

A new study from LinkedIn reports a strong correlation between smaller businesses that are increasing social media spending in areas such as content marketing and lead generation and those achieving what it calls 'hyper growth.'

Written by Matt Kapko13 Feb. 14 15:40