Most CIOs -- and other C-suite executives have at least a LinkedIn profile, but social media requires much more these days. LinkedIn, Facebook, Twitter and others are no longer exclusively personal, but also reflective of your role in the larger organization.
Stories by Matt Kapko
After months of testing, Facebook launched its premium video ad product yesterday. The opportunity for a massive windfall in new revenue helps explain why Facebook was so deliberate in testing the efficiency and reaction to the ads.
Deliberate status updates are losing luster as quick, impromptu, short-lived activity on social media gathers momentum. If the first phase of social media was a massive effort to share our online identities, this current wave is all about fleeting encounters.
You will notice bigger photos in your Facebook news feed over the coming weeks, but the layout and navigation of the site remain untouched. A massive redesign envisioned by top brass at the company was mostly scrubbed to indulge the lowest common denominator.
Twitter dominated the social conversation on Oscars night, but it holds no exclusive claim to that role on live TV. The battle for second-screen companionship in real-time on social media has never been more competitive. But the big question: Can Twitter and Facebook translate second-screen supremacy into advertising dollars?
The matchmaking social app is 'really an analogue for what we do in the real world,' says founder and CEO Sean Rad. Tinder aims to connect users and remove tension from budding relationships.
Calling it an 'on-ramp to the Internet,' Mark Zuckerberg advocates for carriers and other gatekeepers to provide free basic services for all in his first-ever keynote at Mobile World Congress.
Facebook is concerned about losing mind share and apparently not concerned about owning complementary properties that may not ever be fully integrated or generate revenue for the foreseeable future. So why is this a good deal for Facebook?
The social network's march to a mobile-first mindset and delivery mechanism has been persistent and widely recognized, but Facebook is rising to the video occasion with a more deliberate rollout.
Twitter faces growing pressure to attract new users and dramatically increase engagement on the platform. Can it ever rival the numbers and growth of Facebook?
A new study from LinkedIn reports a strong correlation between smaller businesses that are increasing social media spending in areas such as content marketing and lead generation and those achieving what it calls 'hyper growth.'