American CIO counterparts ‘play never-ending game of catch-up’: survey
Only 25 per cent of American CIOs feel their work is differentiated from competitors, according to a new Adobe survey out of the US.
Only 25 per cent of American CIOs feel their work is differentiated from competitors, according to a new Adobe survey out of the US.
CIOs must pursue business metrics, not IT metrics, and join forces with their marketing colleagues if they have a hope of facilitating the speed of customer change required across modern organisations today.
The price you pay for not using the tolled express lane on Washington DC’s Interstate 95 highway is frustratingly apparent.
Adobe Systems Inc warned on Monday that hackers are exploiting vulnerabilities in its Flash multimedia software platform in web browsers, and the company urged users to quickly patch their systems to prevent such attacks.
The two firms extend partnership with integrations involving Adobe Sign and Microsoft’s collaboration platform.
The holiday season is upon us. And if you are planning to entice shoppers into your online or bricks-and-mortar store via email, you need to make sure your email marketing campaigns stand out from the hundreds of other holiday email offers.
What can developers learn from the steady decline of the once-popular multimedia platform? And what should they do to prepare for Flash’s imminent demise?
Most enterprise technology eventually converges into a suite, as it did with ERP. Integration hassles, management headaches and training challenges arising from a mishmash of best-of-breed solutions drive frustrated enterprise software buyers to the suite life -- but not in marketing tech, at least not yet.
If youre looking for a career that combines your passion for software development with your communications skills, becoming a developer advocate may be the job for you. And if youre a software development manager, you may want to consider adding an evangelist to your team to spread the word about your tools and services.
Oracle surprised many tech industry observers by announcing Thursday it would pay US$871 million for marketing automation software vendor Eloqua. The move seemed a bit unlikely given the amount of sales and marketing software Oracle already had.
Adobe Systems has come up with a way to let developers write Flash applications for Apple's iPhone and iPod Touch devices, even without the support of Apple.
Electronic signatures are the way business get documents signed and close deals faster. Today, e-signature solutions have evolved to encompass much more than just collecting signatures electronically- leading solutions automate the entire process, from document creation and assembly, to collaboration and execution, to archiving.