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Ads have long been part of the trade-off for users of the free Web, but the rise of ad blockers is making it increasingly difficult for publishers to sustain that ad-supported model.

Facebook is giving businesses more reasons to use Facebook Messenger to reach customers.

For years now, checking the "do-not-track" option on your browser has been little more than wishful thinking on the part of users who care about privacy online. But now a group led by the Electronic Frontier Foundation is looking to make that a more meaningful action.

Yahoo said Monday it had removed malware from its advertising network, after malicious code there had gone undetected for at least six days.

Facebook has posted strong sales results for the second quarter, showing continued success in its advertising business, though its costs also rose sharply.

The A/B testing process lets you determine what words, phrases, images or other elements of a Web page lead to the most sales conversions. To help you improve your online market strategy, this article provides an overview of the A/B process and offers some hints for improving your copywriting.

In just a few short years, advertising technology has become one of the fastest growing areas in the tech world. There are now hundreds, maybe even thousands, of ad tech companies vying for a piece of the digital marketing pie, but few are self-sustaining businesses.

In conversations with marketing professionals, it's rare for five minutes to pass without the topic turning to programmatic advertising. Ad dollars spent on direct programmatic initiatives are expected to reach $9.8 billion by the end of 2014, according to eMarketer.

Running a news website that is solely dependent on advertising for revenue means that ninemsn owner Mi9 has to mine customer data to engage in behavioural targeting.

The U.S. Federal Trade Commission's antitrust settlement with Google will create few changes in the way the company operates, both critics and fans of the deal said.

Oracle surprised many tech industry observers by announcing Thursday it would pay US$871 million for marketing automation software vendor Eloqua. The move seemed a bit unlikely given the amount of sales and marketing software Oracle already had.