Data brokers operate in the shadows of the Internet. Most consumers are unaware or unsure how to put restrictions of their activity. In fact, one U.S. senator called these companies and their practices 'the dark underside of American life.'
New polling from the Digital Advertising Alliance (DAA) highlights the importance of guidelines to limit Web companies' online tracking.
The Digital Advertising Alliance, a champion of privacy self-regulation, unveils set of principles for advertisers and tech companies to provide notice and controls over consumers' data on the mobile Web.
As the Federal Trade Commission settles with a company involving allegations of a massive data breach that exposed medical records, it continues its work evaluating privacy practices of businesses in the Internet age.
Wary of privacy implications of massive data collection systems, the Senate Commerce Committee plans to continue a probe of the industry, coinciding with a separate inquiry underway at the Federal Trade Commission.