customer insights - News, Features, and Slideshows

• Woolworths digs deeper into data analytics

  Woolworths Group is deploying advanced data and visual analytics across multiple group businesses covering functions including merchandising, finance, supply chain, store operations and people operations.

• RPA helps workers have more human interaction: study

  Robotic process automation (RPA) helps employees engage in richer interactions with coworkers, perform work that requires more brain power, and make fewer mistakes, according to UiPath CMO Bobby Patrick.

• Franken presses Ford on location data collection practices

  A U.S. Senator Tuesday pressed Ford for information on its in-car data collection practices, citing recent boasts by a marketing executive at the automaker that it can monitor drivers via integrated navigation system.

• Get ready for the 'Internet of customers,' Salesforce.com CEO Benioff says

  Much has been made about the "Internet of things," but behind every device is a customer, and companies that fail to recognize this do so at their own peril, according to Salesforce.com CEO Marc Benioff.

• Why digital natives are changing the face of customer delivery

  Organisations looking to successfully deal with the next generation of digital-first customers must quickly embrace new technologies and be willing to innovate products and services in an agile fashion if they’re to retain competitive advantage.

Whitepapers about customer insights

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  The Value of Social Data

  Social media provides a wealth of data that can tell you a lot about your brand and your consumers - providing you can effectively act upon that data. According to Digiday, "48% of digital marketing executives say they focus 'relentlessly' on building customer insights, yet few are executing those strategies in meaningful ways." This white paper offers a brief overview of how organizations can best use social data by implementing a framework to integrate social data with other enterprise and public or curated data. This framework provides a platform for uncovering new insights that can be fed into business intelligence and customer experience management systems in near real-time to help marketing, sales, service, and commerce teams accelerate decision-making and create long-term, profitable customer relationships.