email marketing - News, Features, and Slideshows

Email marketing pros share their top tips on how to craft emails that will get opened and acted upon.

The bigger your email list, the more potential customers you reach with each email. But building an email list can be a challenge for a small business owner. Fortunately, these five strategies require only your expertise and your time.

The best customers come back to buy from you again. Making a list of customers and using an autoresponder to send them emails about sales and other promotions is an easy way to attract repeat business. Learn how to set up an email list and use an autoresponder to stay in touch with that list.

You could spend a lot of time creating e-mail newsletters and promotions, only to take even longer trying to manage lists and send everything out. Forget trying to send to Outlook groups; spend a little extra, and go with an e-mail campaign service. You'll make up the difference in your labor costs and valuable tracking results that can hone your next mailing.

The holiday season is upon us. And if you are planning to entice shoppers into your online or bricks-and-mortar store via email, you need to make sure your email marketing campaigns stand out from the hundreds of other holiday email offers.

Boston-based restaurant chain b.good started its customer loyalty program with email 12 years ago because, well, it couldn't afford much else. As the chain has grown, so has its rewards program, which now has 53,000 'Family' members using keycards and smartphone apps to connect with b.good.

To quickly increase online sales this holiday season, start with a good schedule, work in rewards and don't forget about social and mobile customers.

Small business digital marketing pros share their top picks regarding the best ways for businesses with big plans but small budgets to market their products or services.

With the help of DigiWorksCorp, the Norman Rockwell Museum leveraged its transactional data and big data analytics to increase second-time purchasers by 150 percent and revenue by 49 percent.

Experts from top email marketing providers Constant Contact, iContact, Emma and Mad Mimi share how you can leverage email marketing to reach and convert more customers in the new year.