Many businesses fight an uphill battle in their enterprise social network deployment: In fact, Gartner predicts that 80 percent of such initiatives fail. Here are the three most common obstacles businesses face and tips for how you can avoid them.
You don't have to look further than the uprisings across the Arab world to recognize the power of social tools, and this transformative power applies to business as well. But for an enterprise social network (ESN) to be genuinely useful, it needs to go beyond the "Facebook for enterprise" model.
At Kaplan, a genuine enthusiasm for technology comes from the top: Its CIO embraces the consumerization of IT and wants employees to be as excited about technology as he is. That culture led Kaplan to migrate from Microsoft Exchange to Google Apps and, mostly recently, to Google+.