Google Analytics - News, Features, and Slideshows

• Browser add-on blocks Google Analytics

  Google has released a Web browser add-on that will stop the browser from sending information to the Google Analytics service, which Web sites can use to collect data about their visitors.

• Six Google analytics tips for online marketers and SMBs

  Google Analytics lets organisations of all shapes and sizes measure the performance of their websites. There's a lot of data in there--and even more that you can do with that data once you've extracted it. These tips will help you get started with Google Analytics.

• How to Get Started With Google Analytics

  Analytics help you find out what brings visitors to your small business website. With that information, you can better design your site to give visitors what they are looking for--and turn them into customers. Here's a primer on linking your site to Google Analytics and getting the most out of the data it gives you.

• 8 Ways to Use Web Analytics to Increase Online Sales

  Experts share their top tips on how businesses should interpret and use Web analytics reporting to improve customer engagement and increase purchasing on their websites.

Whitepapers about Google Analytics

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  Anatomy of a decision: What to consider when investing in analytics

  This report examines the challenges and evaluation criteria of three organisations looking to address gaps in their existing analytics. The research subjects included a multi-national biotechnology firm, a global petrochemical firm, and a mid-sized financial services firm. And although unique in industry, they shared common challenges including: Challenges with legacy solutions, the limitations presented by their default reporting tools, and difficulty in seeing the “full picture” when conducting analysis.