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  • CRM: How Marriott Broke Down Customer Data Siloes

    Make every interaction meaningful: It's the Marriott philosophy. This is not an easy task given the multitude of Marriott brands and the plethora of campaign management tools used to contact customers. By partnering with brand leaders and marketing leaders, Marriott's IT department built a unified framework for engaging with customers.

    Written by Rick Swanborg16 Nov. 09 09:14
  • Westpac Outlines St George IT Integration Strategy

    Westpac is to derive much of its future IT innovation and costs savings from a cross pollination of best-of-breed IT systems between itself and St George, which was acquired by the bank last year.

    Written by Tim Lohman07 May 09 12:27

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