Children’s Cancer Institute’s Elaine Neeson eyes analytics
Newly crowned Children’s Cancer Institute CIO, Elaine Neeson, is setting her sights on delivering an analytics strategy across the organisation.
marketing automation - News, Features, and Slideshows
News about marketing automation
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4 tips to help switch marketing automation systems
What's more nerve-wracking than selecting a marketing automation system? Switching from an old platform to a new one. The transition process can be painful, but these four tips can help you avoid some of the most significant pitfalls.
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Salesforce buys AI specialist MetaMind to avoid being ‘flanked'
Salesforce's automation efforts got a big boost Monday with news that it is acquiring AI startup MetaMind.
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10 myths marketing technology vendors want you to believe
Real Story Group analyst Theresa Regli busts the most common myths marketing technology vendors tell customers and prospects, and other martech experts share insight on how marketing pros can navigate the dynamic digital landscape.
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12 questions to ask marketing automation vendors (before you buy)
Thanks to the increasing number of marketing automation tools available today, picking the right platform is a challenge for even the savviest organizations. These 12 inquiries can help you cover all of the bases before you invest in new marketing tech.