Live video is messy. It's raw, unedited, and with new mobile apps, it's now capable of capturing many more people who aren't aware they're being recorded. And in some cases, that can add up to legal problems,
Conventional wisdom suggests timing is everything, but money and power certainly sway things as well. Being first only matters until it doesn't.
There's nothing like a brand-new medium to put marketing departments into overdrive, and it would be hard to find a better example than the recent, rapid-fire arrival of live-stream video apps Meerkat and Periscope.
Following your favorite professional sports team before and after games -- and beyond the nightly sports broadcast -- has never been easier. Social video apps, such as Periscope, Meerkat, Vine, Snapchat and Instagram, are disrupting the traditional content distribution models of teams, TV networks and radio stations. While the transformation is already riddled with concerns over content rights, it represents a valuable opportunity for sports organizations to engage and interact with fans, particularly younger generations.