Australian businesses are overestimating their customers’ preference to communicate via digital channels, says a survey, which found even millennials would rather pick up the phone when they contact a company
Small business, mobile marketing and customer experience experts share their tips and advice regarding how mobile applications can help businesses to better engage with customers, keep employees connected and boost the bottom line.
For Rob James, running the technology for online sports betting business, William Hill, means everything he does has a direct impact on revenue.
Researchers in Singapore began a two-year trial this week of a smartphone app that attempts to use artificial intelligence to influence the real world decisions of users.
The battle for mobile social supremacy is largely a two-horse race these days as Facebook and Google combine to claim one of every four minutes U.S. users spend on mobile devices, according to a report released this week by Forrester Research. Forrester tracked the app use of 1,721 adult smartphone users in the U.S. during the three-month period ending in December 2014.
A lot of people right now are selling their old iPhones and iPad minis to trade up to the supersized iPhone 6 models. Unfortunately, I suspect some of them are being scammed out of their devices -- I nearly was.
Geoloqi, a scrappy software development startup in Portland, Oregon, claims to be re-inventing the way companies build location-aware applications. Here's the story behind the company and geolocation technology.
As Facebook prepares to launch its Facebook at Work enterprise collaboration toolset, popular messaging app Slack continues to gain passionate users. Experts say a Slack acquisition could help Facebook ride the smaller company's momentum into enterprise.
After traveling all day, the last thing you want to do is wait in a long line to check into your hotel. And when you finally get to the front desk, it seems like the hotelier has to type a million keystrokes into the computer before finally handing you your room key.
Many social media apps have features that show up when you swipe in different directions, or functionality that isn't visible at first glance. But Snapchat might have ‘em all beat because it has a handful of hidden features and gestures that are only discovered through frequent usage or word of mouth. Frequent users of Snapchat may have noticed several places within the app that display numbers and emoticons, but most people either don't know these features exist or don't know what they mean.
Consumers tend to stick with what works for them. The more time and money they invest in a product or service, the less likely they are to venture out and try competing products.
When 80 percent of employees say mobile technology is critical for getting their job done, but the same number say they haven't asked their IT department for the apps they need because they don't think they'd get what they need, that's a sure sign of trouble.
There has been a shift of priorities for IT professionals from cost savings and quality of service to a need for innovation and delivering fresh user experience for mobile applications. This whitepaper looks at the demand for next generation tooling to facilitate a higher level of visibility, automation and control across the whole application delivery process.
