Your online TV watching is now being tracked across devices
Showing all viewers the same commercial six minutes into, say, an episode of "Modern Family" might soon be over. If you're watching it online.
Showing all viewers the same commercial six minutes into, say, an episode of "Modern Family" might soon be over. If you're watching it online.
Shoppers around the world are becoming a bit more adventurous and a lot more focused on buying what they're hunting for online, according to a new study.
New industry research, commissioned by Twitter, Fox and the Advertising Research Foundation, reports that social activity around television is still mostly a live event as 72 percent of users who tweet about TV do so while watching a live broadcast.
An assortment of video ads will soon start appearing in Facebook users' feeds as the company grasps at a larger slice of the lucrative TV advertising market.
Holiday e-commerce is expected to jump 14% to 17% this year compared to 2012, and increasing numbers of shoppers are doing their shopping from mobile devices.