Social media has become a new way to find new customers, provide support, market products, share news and even develop customer relationships. Because of the free-form nature of services like Twitter and Facebook, large companies can enjoy the benefits of frequent personal interaction. Dell can "like" a comment from a happy laptop owner on Facebook, Bristol-Myers can share corporate news directly with their 67,000 followers on Twitter.
online reputation management - News, Features, and Slideshows
Don't let a few bad reviews or one negative article ruin your reputation with online customers. These three case studies feature companies that faced online reputation challenges, with a look at the results they achieved and the lessons they learned along the way.