4 ways Google's URL shortening service can win
The Google URL shortening service Goo.gl, that allows you to transform long Web addresses into short easy to remember links, was opened to the public Friday. After nine months of testing the Goog.gl service, Google now joins the ranks of Bit.ly, TinyURL, and Ow.ly. All of these services cater to people who despise long URLs and use services such as Twitter to share Web address and limit messages to 140 characters.