Snapchat redefined social media, but can it compete post-IPO?
Snapchat changed how users communicate by making entertainment the main objective. But with its IPO approaching, the company faces new challenges -- namely generating revenue..
Snapchat changed how users communicate by making entertainment the main objective. But with its IPO approaching, the company faces new challenges -- namely generating revenue..
After taking heat earlier this year over allegations of political bias, Facebook announced that it's replacing fallible humans with new algorithms to select items for its "Trending" topics feature.
Snapchat is still a relatively small, 'niche' social network, at least compared to Facebook or Twitter, but its more than 100 million seemingly addicted users represent piles of potential customers, and today's savvy digital marketers want in on the action.
Facebook rolls out wow, sad, haha, angry and love as reaction options.
Digital marketing agency Havas Helia has created 0101, a beer that was crafted based on data.
Facebook is reportedly readying a new user-initiated advertising medium within its popular Messenger app that could reshape the ad industry.
Coldwell Banker's IT staff took a backseat to marketing when the real estate brokerage rolled out Facebook at Work. The program is just a pilot, however, and IT will eventually have to step in if the company decides to integrate the platform with corporate resources.
Most enterprise technology eventually converges into a suite, as it did with ERP. Integration hassles, management headaches and training challenges arising from a mishmash of best-of-breed solutions drive frustrated enterprise software buyers to the suite life -- but not in marketing tech, at least not yet.
The digital pin-board of choice for more than 70 million users made two significant steps on the advertising front in as many weeks. With an expanded test of ad products and targeting now underway, you can expect to see more ads as the company aims at online marketers.
Small business digital marketing pros share their top picks regarding the best ways for businesses with big plans but small budgets to market their products or services.