social media strategy - News, Features, and Slideshows

News

  • Financial services firm figures out how to do social safely

    The freewheeling flow of information on public social media sites may cause many people in conservative, highly regulated industries such as financial services to shudder. But one Canadian firm has taken the plunge, believing its employees can use social tools in a safe and ultimately profitable way.

    Written by Chris Kanaracus19 June 13 18:50
  • Twitter opens self-service ads to everyone

    Twitter is expanding its self-service advertising platform so that any business in the US can pay the site to promote its accounts and tweets.

    Written by Zach Miners30 April 13 18:24
  • How to get started building a digital media strategy

    Too many companies take a reactionary approach to social media, pouring resources into the 'next big thing' that's already happened. It's better to develop a comprehensive digital media strategy that targets the right social platforms, customers and disruptions and addresses the necessity of remaining flexible and responding to criticism.

    Written by Jonathan Hassell06 Feb. 13 09:30
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