If the mobile apps supporting half your online betting business fail on the day of the Melbourne Cup, one of the biggest gambling events in Australia, then you can bet your heart would be racing faster than Phar Lap's.
Many companies are failing to quickly respond to website performance issues, leaving customers feeling like their online experience hasn’t improved since the first generation of websites in the mid-1990s, according to a survey by Vanson Bourne.
There are multiple approaches to load testing your website, but one thing is certain: Organizations that fail to see how their sites will handle sudden surges in traffic do so at their own risk.
Experts share their top tips on how businesses should interpret and use Web analytics reporting to improve customer engagement and increase purchasing on their websites.