YouTube made his pitch for the future of TV in the living room at the Collision conference this week. Its head of product also addressed the massive advertiser backlash that began in earnest in late March.
Splitting the name of Google's new holding company Alphabet into two – "alpha" and "bet" – may help explain the new business structure that JP Morgan analyst Doug Anmuth called "an elegant way for Google to continue to pursue long-term, life-changing initiatives while simultaneously increasing transparency and management focus in the core business" in a recent report.
Marketing via "influencers" used to mostly mean professional athletes pitching expensive shoes or supermodels selling slick sports cars. Today, some brands put products in the hands of "Internet influencers," many of whom have even larger audiences and more reach than the brands.
Although the video has been up for awhile, if you haven't had the chance to watch Amazon Web Service's VP & Distinguished Engineer James Hamilton spell out AWS facts at the re:Invent conference last November, do yourself a favor and pull up a chair. Fascinating stuff that gives you some insight into the rapidly evolving world of cloud computing.
The online world has spawned a virtual content creation and aggregation boom. Digital marketers flood online channels with YouTube how-to videos, Instagram photos, Tweets, Facebook posts, Web pages, graphics, blogs and more. In turn, consumers rely on Google search to help them sift through the rubble and find nuggets of useful information.
Audience is dead, says Eric Solomon, head of brand strategy at Google and YouTube. The notion of an audience in today's hyperactive, hyperlinked world just doesn't fit anymore, he tells attendees at last week's [a]list Summit.
You don't have to spend a lot to get a lot. Google AdWords users and experts share hands-on advice on how you can improve the ROI on your AdWords campaigns.
We all love getting new gadgets, but what to do with the old ones? Here are 18 superb ways to put your old Android phone or tablet to good use.
The future was supposed to be automated and computerised. But it turns out that automation is creating demand for the human element.
From audio gear to gadgets, smartphones to stocking stuffers, we've rounded up the best tech gear to give and get this year.
Google may be the Internet company getting closest to figuring out mobile -- with a slew of mobile YouTube users and increasing smartphone ad clicks -- but it still hasn't quite mastered it yet.
With so many social media options, how do you pick the best one(s)? IT executives and social media experts share their top six tips for selecting the social media platforms that will provide the greatest return on your investment of time and resources.
Web designers, social media experts and marketers discuss the impact of social media on Web design and offer tips on how you can integrate the two to reach more customers and prospects.
Big-name companies including General Electric and Best Western are maturing their social marketing programs and integrating social metrics with back-end systems.
Google's services have been riding a bit of a rollercoaster in China over the last several days. A one-hour or even 12-hour blockage wouldn't hurt the company. It's the potential for a much longer blockage that could be problematic for Google, says one analyst.